Narti Solutions Focuses on Simplifying Accounting for India’s Growing E-commerce Seller Community

Introduction

India’s e-commerce sector has opened new opportunities for entrepreneurs, manufacturers, small businesses and established brands. Online marketplaces such as Amazon, Flipkart, Meesho and Myntra have made it possible for sellers to reach customers across different regions without depending entirely on traditional retail channels.

However, as online businesses expand, managing their financial operations becomes increasingly important.

Behind every marketplace order are accounting activities involving sales records, marketplace fees, returns, refunds, payment settlements and GST-related transactions. Sellers operating across multiple platforms often need to manage different reports and prepare financial information for their accounting software.

Recognising these challenges, Narti Solutions focuses on developing e-commerce accounting software and automation solutions designed to simplify marketplace report processing and accounting workflows for India’s growing seller community.

The Changing Needs of India’s E-commerce Sellers

The requirements of an online seller have changed considerably as marketplace businesses have grown.

A business may begin by selling through one marketplace but gradually expand to multiple platforms to reach more customers.

With this expansion comes additional financial information to manage.

Sellers may need to handle:

• Orders and sales transactions from multiple marketplaces.
• Marketplace commissions and service charges.
• Shipping and fulfilment expenses.
• Customer returns, refunds and cancellations.
• GST-related transaction information.
• Applicable TCS and TDS deductions.
• Settlement statements and bank deposits.
• Advertising and promotional expenses.

Managing these activities manually can become difficult when businesses handle increasing transaction volumes.

A more organised accounting workflow can help sellers maintain financial visibility while focusing on business operations and customer growth.

Why Marketplace Accounting Needs a Different Approach

Traditional accounting processes are generally designed around business transactions, invoices, expenses and payments.

Marketplace businesses have additional reporting requirements because transactions pass through online platforms that calculate and deduct various charges before transferring payments to sellers.

For example, a seller’s gross sales value may differ from the amount received in the bank account because of marketplace commissions, shipping charges, refunds, taxes and other adjustments.

Accountants must review different reports to understand the complete transaction flow.

When businesses operate on Amazon, Flipkart and Meesho simultaneously, the challenge increases because each platform may provide information in different report formats.

This makes marketplace settlement reconciliation and structured report processing important parts of e-commerce accounting.

The Need to Reduce Manual Accounting Work

Many sellers and accounting professionals initially depend on Excel spreadsheets, formulas and VBA macros to process marketplace reports.

These tools can be useful for repetitive tasks, but maintaining separate files and automation processes for different marketplaces can become complicated.

Common challenges include:

• Repeated manual report preparation.
• Separate macros for different marketplace formats.
• Changes in report columns and structures.
• Manual checking of settlement differences.
• Preparing different accounting export formats.
• Maintaining multiple versions of automation files.

As businesses grow, they may need a more centralised approach to marketplace accounting.

Narti Solutions: Supporting the E-commerce Seller Community

Narti Solutions focuses on developing software and automation tools that help simplify marketplace report processing, data validation, reconciliation and accounting integration.

The platform is designed for different types of users involved in e-commerce operations, including:

• Individual marketplace sellers.
• Small and medium-sized businesses.
• Manufacturers selling through online marketplaces.
• Accountants and bookkeepers.
• Chartered Accountant firms.
• Businesses managing multiple seller accounts.

Narti Solutions is designed to support more than 25 e-commerce platform configurations, subject to the availability of the relevant report formats and supported workflows.

The platform also provides accounting workflows for supported configurations of TallyPrime, BUSY and Zoho Books.

This allows businesses to explore marketplace accounting automation while continuing to use their existing accounting applications.

How Narti Solutions Organises the Accounting Workflow

The platform follows a structured approach to processing marketplace information.

1. Import Marketplace Reports

Users import the required reports from supported e-commerce platforms. These reports may include orders, sales, fees, returns, refunds and settlement information.

2. Process and Validate Information

The system processes the imported information and applies relevant validation checks.

AI-assisted data processing can support filtering, organising and identifying potential inconsistencies for review.

3. Prepare Accounting-Ready Data

After processing and review, the information is organised according to the requirements of the selected accounting workflow.

4. Export to Accounting Software

Users can prepare processed information for supported accounting workflows involving TallyPrime, BUSY and Zoho Books.

The exact export formats and integration methods depend on the accounting application and supported configuration.

How AI-Assisted Processing Can Help Accounting Professionals

Artificial intelligence is creating new opportunities for businesses to organise and process information.

In e-commerce accounting, AI-assisted data processing can support activities such as:

• Filtering marketplace report information.
• Organising transaction data.
• Identifying potential inconsistencies for review.
• Supporting repetitive data preparation.
• Preparing information for accounting workflows.

AI-assisted processing should work alongside validation rules and human verification. Accounting professionals still need to review important financial information before finalising entries.

The objective is to reduce repetitive preparation while supporting better organised accounting operations.

Benefits for Sellers, Accountants and CA Firms

For Individual Sellers

Sellers can explore a more structured way to process marketplace sales, fees, returns and settlements.

For Growing Businesses

Businesses operating across multiple marketplaces can work towards reducing disconnected report-processing activities.

For Accountants and Bookkeepers

Professionals handling e-commerce accounts can use organised transaction information when preparing accounting records.

For Chartered Accountant Firms

CA firms managing multiple marketplace clients can explore consistent report-processing workflows across supported accounting applications.

For Businesses Using Different Accounting Software

Companies using TallyPrime, BUSY or Zoho Books can explore supported integrations without necessarily changing their existing accounting environment.

Building a More Organised Future for E-commerce Accounting

India’s e-commerce seller community continues to evolve, and accounting processes need to keep pace with changing business requirements.

As businesses expand across marketplaces, the ability to process reports, reconcile settlements and prepare accounting information efficiently becomes increasingly important.

Technology can help reduce repetitive manual work and create more structured financial workflows.

Through its focus on marketplace report processing, data validation, reconciliation and accounting integration, Narti Solutions aims to support sellers and accounting professionals in managing the financial side of e-commerce businesses.

Businesses interested in exploring the platform can visit:

Website: https://nartisolutions.com/

Visitors can explore the available solutions and enquire about a demonstration based on their marketplace and accounting software requirements.

About Narti Solutions

Narti Solutions develops software and automation solutions focused on e-commerce accounting, marketplace report processing, settlement reconciliation and accounting integration. Its solutions are designed for marketplace sellers, accountants, bookkeepers and CA firms working with supported e-commerce platforms and accounting applications, including TallyPrime, BUSY and Zoho Books.